<p><strong>Purple Chroma Cr&egrave;me instantly neutralizes all unwanted yellow reflects and intensely nourishes the fiber without weighing it down for a superior colour correction and care.<br />
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Chroma Cr&egrave;me is the outcome of a unique collaboration between L&#39;Or&eacute;al Professionnel Paris Color Labs and Haircare Labs.<br />
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Together, they have developed an exclusive technology with professional tailored dyes to neutralize unwanted warm reflects, now in the most caring formula*.<br />
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It delivers homogeneous neutralization** thanks to a thinner, more even formula deposit than regular neutralizing shampoos, that ensures no colour spot even on porous areas**.<br />
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It provides upmost care that targets the most damaged and porous areas of the hair. It also guarantees 3x more shine***.</strong></p>